A lead without consent is not a discount. It is a liability with a phone number attached.
TCPA claims often start when a consumer says they did not consent to be contacted. If your vendor cannot produce the record, the argument lands on your desk.
Lead2u attaches timestamp, originating URL, IP signal, form language, and delivery record before a lead ships. If the proof is missing, the lead does not move.
Consent records are retained for audit readiness and export. That matters because compliance questions rarely arrive on the same day as the sale. You need the record when the complaint appears, not when the lead is fresh.